Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's...
Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson has only a few...
View ArticleThese Are the NFL's 7 Social Branding MVPs
The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new...
View ArticleDerek Jeter Launches The Players' Tribune
Derek Jeter didn't waste much time in making his next career move. Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new online publication offering...
View ArticleDerek Jeter Launches The Players' Tribune As a Digital Platform for Athletes
When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he wrote a first-person essay for The...
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